Retailer QVC, a mobile commerce leader, keeps shopping from smartphones simple. At QVC, home shopping first meant customers watched TV and dialed an 800 number. The company added a website in 1996 and ...
QVC saw ecommerce sales grow with the help of mobile in the second quarter. QVC is also making great strides to further expand its mobile reach both domestically and globally. Mobile orders grew 27% ...
Since expanding into mobile commerce in 2008-as one of the first major retailers to try it-QVC has learned vital lessons about what to do and what to avoid, says Angie Simmons, executive vice ...
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