Successfully convincing people to buy products through the cunning use of advertising may seem like a lot of hocus pocus, but there's actually some psychological science behind this persuasive art ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...

Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...