Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

The native advertising market which includes digital display ads, video advertorials, print and online branded content is slated to make up more than half of all digital display ad spending in the US ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

More than 20 Interactive Advertising Bureau (IAB) members have offered native advertising predictions for 2017. The predictions come from members of the IAB’s Native Advertising/Content Committee.

Native advertising is a hot new trend -- so new, in fact, that so far there haven’t been any guidelines for publishers thinking about offering native ad products. But that is beginning to change, ...