To stay visible in an AI-driven world, PR teams need to stop defending old hierarchies and start designing systems that match ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...

Harry and Meghan are sticking together when it comes to public appearances, a “well-placed source” told the U.K.’s Express. It’s said to be part of a new strategy since the PR firm Three Gate ...