In a guest column, Chris Miles, CEO of MilesTechnologies.com discusses why partner markting programs are essential for businesses, and identifies 10 doing it right. Creating a partner program is a ...

The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with ...

Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in ...

Partner marketing might look simple on the surface, but it actually involves a complex web of relationships and strategies that can trip up even experienced marketers. The truth is, what many agency ...

The cybersecurity giant is aiming to ‘activate this entire ecosystem’ of partners, particularly around newer products such as cloud and identity security, Chief Business Officer Daniel Bernard says.