IRVINGTON, N.Y.--(BUSINESS WIRE)--House Party, a leading consumer activation and experiential marketing company, announces it has engaged ChatThreads, a leader in consumer word of mouth and ...
Two and a half years ago, we decided to pivot from a third to first-party data analytics strategy, a decision that is now delivering benefits far beyond our initial modest goal of trying to make our ...
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...