Playing "hard-to-get" is a popular, but hotly debated dating strategy. It's something that people have been doing for ages and, historically, research has found that it works to some degree. However, ...

You know that feeling when someone you're interested in suddenly goes radio silent for three days, then resurfaces as if nothing happened? Or when they're clearly into you but act like they couldn't ...

“Men love the seemingly unattainable girl. The worst thing you can do is make it easy for them.” —Leandra De Andrade Playing hard to get (whereby people pretend that they are less interested in ...

Good to know: you're more attractive when others know next-to-nothing about you. That's a helpful little romantic tidbit, right? It arrives courtesy of a research team of University of Virginia and ...