If you haven’t heard, podcasts are hot. Nearly two decades after these audio series and narratives first emerged, almost half a billion people worldwide are podcast listeners. It’s an audience that ...

Thomas Pynchon’s 1973 epic postmodern novel “Gravity’s Rainbow” was sitting on my bookshelf mocking me magnum opus-ly. And, though it had been on the shelf unread — perhaps even unopened — for ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...