Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...
About three years ago, Steven Adler was running the privacy consulting practice at IBM. As he talked with IBM customers, he discovered that many of the large customers had some pretty complex IT ...
DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...
"Our goal is to continually improve management of state government information and knowledge assets." -- Oregon CIO Dugan Petty, co-chair of the NASCIO Enterprise Architecture and Governance Committee ...
FRAMINGHAM, Mass.--(BUSINESS WIRE)--In an ongoing attempt to increase operational efficiencies, reduce costs, and boost revenue, organizations of all sizes are looking to develop or acquire improved ...
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