For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

As global supply chains diversify and international buyers increasingly demand reliable verification channels, Made-in-China.com has officially unveiled its "2026 Offline Promotion Strategy." This ...

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.