With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing ...

In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can ...

After years at the forefront of the electric vehicle revolution, raising its reputation among consumers and boosting its profits in the process, Tesla is now on a downward spiral. The company saw its ...

With natural disasters causing more property damage than ever, insurance companies stand at greater risk of negative news stories than other sectors of the economy. For example, one major insurance ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

Tesla fell behind Toyota and Mercedes-Benz in "brand value," a metric calculated by research and consulting firm Brand Finance. This metric appears to consider more of Tesla's real-world performance ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...