There is something magnetic about the “Rich Auntie Vibes” aesthetic. It is not just about money, but about presence. The kind of woman who steps into a room and commands attention without saying much.

The Rich Auntie aesthetic is about abundance, not arrogance. It’s silk robes on a slow Sunday morning. It’s linen pants, gold jewelry, and a perfume that announces her before she speaks.

If you’ve ever watched a movie based in the region, traveled there or have even seen videos of the viral rich mom aesthetic, you’ve likely come across the East Coast rich mom fashion a time or two.