If you knew that your marketing could be more effective - that you could reach new customers in new channels and grow your business, would you want to know how? Of course, you would! What business ...

As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004 by Aegis Media’s Isobar unit, picked up Range Online Media for an undisclosed amount.

You probably don't want to hire a doctor who's obviously unhealthy or a lawyer who's just been released from jail. Similarly, you should look askance at any SEM agency whose online property is in a ...

Every Search Engine Marketing agency wants your business, which is natural in a competitive environment. The problem is that too many SEM agencies are all too willing to lowball themselves to win this ...

There is much discussion among members of the search engine marketing industry on client satisfaction and imminent churn. Simply put, it boils down to setting realistic expectations. The SEM agencies ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

To date, B2B marketers have been relatively restrained in their take up of search engine marketing. There are though, signs that this is changing as they begin to recognise the potential benefits. As ...