DETROIT, MI--(Marketwired - May 22, 2015) - Serta, the #1 mattress manufacturer in the United States, has launched a new integrated marketing campaign, created by its lead creative agency Doner, that ...

“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...

The mattress business may be a jungle right now, but Serta is enlisting some old standbys to soothe people back to sleep. This time, though, its fluffy little sheep are data scientists, turning lab ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...

Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company" (TSX: ZZZ) in partnership with Serta is supporting the Canadian Mental Health Association (CMHA), with the launch of Counting Sheep ...

Serta and Beautyrest’s Anchor Products to be on Display at the Summer Las Vegas Market in Suites B1265 and B1201 DORAVILLE, Ga.--(BUSINESS WIRE)--Serta Simmons Bedding (SSB), a leading global sleep ...

Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...