For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

New research reveals that, contrary to popular belief, brand slogans don't need to be short in order for people to like them. According to the study, published in the Journal of Business Research, ...

An icon in the shape of a lightning bolt. Impact Link Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good ...

The 2008 presidential campaign has been one of the most hotly contested. The Democratic party primaries seem to have dominated the news for almost two years. Even though there were negative incidents ...

A signboard critical of “me first” actions has won an annual contest featuring fairly common yet often overlooked fixtures ...

For most Americans, when something is described as "Finger lickin'" and "good," there's little question that it's chicken from KFC. KFC’s “Finger lickin’ good,” slogan is the most memorable among ...

Getting your Trinity Audio player ready... Jason Connolly, Getty Images Democratic presidential nominee Hillary Clinton addresses supporters during a campaign rally at the Colorado State Fairgrounds ...

Crafting a county or municipal motto is a bit like writing an epitaph: Few words, great meaning, Luckily, mottos usually aren’t carved in stone, so they can be updated to reflect the way communities ...

Centuries before BLM, there were civil rights slogans and symbols. #BlackLivesMatter, #TakeAKnee. Slogans, symbols and emblems have proven to have the power to fuel social progress and advance the ...