Brandnew, a native advertising platform that specializes in delivering messages through social media influencers on image-focused sites like Instagram and Pinterest, has unveiled its new “Influencer ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...