Your need to share is killing the romance. Social media addicts who can’t help but tease a blossoming relationship to their followers — a move that’s called a “soft launch” in online circles — could ...

If you're an eagle-eyed Instagram user, you can spot a soft launch from a mile away. But for the not-Chronically Online™, it typically takes the form of a social media post where someone strategically ...

When Meredith Masony’s 16-year-old informed her that she’d initiated “a soft launch with a boy”, the mum was a little bit perplexed to say the least. The parent took to social media to share that her ...

Katy Perry and Justin Trudeau have been been spotted holding hands − and it may mean the era of the "soft launch" is far from over. The former "American Idol" judge and the former Canadian prime ...

In the era of carefully curated feeds and mysterious captions, the "soft launch" is a love language of today — a muted but deliberate acknowledgement that one is no longer alone, without ever actually ...

There’s a strange comfort in a shadowy photo of two lattes; in the cropped frame of a dinner table, two plates just out of view, a hand half-seen. It’s a love story told in fragments, designed to say ...