If you've ever used a filter in your Instagram Story to predict what your 2020 will look like or what Starbucks drink you are, then you're familiar with the app's popular AR effects. What you might ...

Instagram is continuing to build out its augmented reality effects, and today, it’s announcing that creators can build effects that react to music through Spark AR, the company’s AR-creation tool.

Facebook’s tool for building augmented reality effects, Spark AR, now allows anyone to make custom face filters and other effects for Instagram Stories. The platform was previously limited to approved ...

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190 ...

As of today, anyone can create AR filters and effects for Instagram. Facebook has opened Spark AR -- the tool responsible for pretty much every AR experience you've encountered across Facebook's ...