The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette ...

Although the Federal Trade Commission banned subliminal advertising in the 1970s, advertising techniques have evolved to mimic some of the features of subliminal messaging. Some techniques that ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Digital Journal — Subliminal advertising is alive and well…on Iron Chef America? A viewer noticed a McDonald’s TV spot as a quick flashing frame in a recent episode on the Food Network, raising the ...

Research has shown that subliminal ads and other stimuli designed to influence us outside awareness can do so, but not very powerfully. I mean, there’s a big difference between getting thirsty people ...

You’ve probably heard of subliminal advertising — the idea is that behaviors can be elicited by flashing extremely brief messages on a movie or TV screen. “BUY ...