The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

Fortunately, Surf Excel understands the importance of consistent and persistent messaging across multiple platforms. You may have appreciated the #EkNekiRozana TVC the first time you came across it, ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

A change in the pricing strategy for Hindustan Lever Ltd’s (HLL) Surf Excel brand, which dominates the Rs 5,000 crore detergent powder market, seems to be on the cards. The FMCG major on Thursday ...

Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile event held at The Westin Dhaka. This initiative aims to nurture holistic ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself. This is not the first time that people have confused ...

On the occasion of World Environment Day, washing powder brand Surf Excel has come forward to inspire children to do something positive for the environment, starting by planting some trees. Unilever ...

March 8 : One of the most joyous and biggest Indian festival Holi has taken a vibrant and beautiful shape in the hands of the Surf Excel ad. In February, they released a lovely video of children ...

This is a story of the rarest of the rare unicorn, the one that has generated more than a billion dollars in actual sales, not mere valuations. In other words, it’s a unicorn that enjoys its consumers ...

As per the report, the increase is estimated to be around 3.5 percent. New Delhi: Consumers buying Surf Excel, Rin, Lux and other items will now have to pay extra bucks as the company has hiked the ...