With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...
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How top companies are unifying brand and reputation
In 2026, brand and reputation will no longer sit in different lanes, communication chiefs from Estée Lauder, Figma and Anthropic said at a recent Axios Communicators event. Why it matters: In the mind ...
In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can ...
How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...
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