On May 20th, the birthday of jeans, Levi's® Vintage Clothing will reissue the 1971 model "Golden Ticket 501®" with a red tab lottery ticket, limited to 501 pieces worldwide, and release it in select ...

Target has expanded its nearly decade-long partnership with Levi's by offering the denim brand's Red Tab products for men and women online and in more than 50 stores nationwide. Since 2011, Target has ...

Levi Strauss has won a trademark battle over a small patch of red cloth stitched into the seam of the rear trouser pocket on its jeans. The company took legal action in Germany against a Swiss firm, ...

We didn’t used to wear jeans like we do now. Originally, denim was reserved for workers — on railways, in mines or at factories. Now, though, jeans are everywhere, even if they’ve evolved ever so ...

Denim giant Levi’s is aiming to strengthen its DTC-first strategy, with the expansion of its member scheme, Levi’s Red Tab™, introducing it into four new European markets. Consumers in Poland, Ireland ...