Everybody knows about Kickstarter. That's just the start. These platforms have gone global, and are giving the opportunity to participate in and change projects, rather than just fund them. It's part ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In its debut quarterly event ...

In its first report on trends in Asia-Pacific, the intelligence firm said the challenges in megacities, which are known as ‘maximum cities’, intensify as urban populations rise. “More consumers than ...

January 2007 We have seen the future of marketing... Siobhan Adams shares a glimpse of things to come with global trendmeister, Reinier Evers. "The hardest thing as marketing professionals is to keep ...

Content marketing agency Edge has partnered with TrendWatching in Australia to deliver innovative design thinking to Australian brands. TrendWatching specialise in tracking consumer trends globally ...

The consumer experience continues to change rapidly. It's getting more digital, more mobile, and many more companies from around the world are competing for shorter attention spans. In a series of ...

I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the day, the crowd was low energy and beer was sitting in eyeshot, yet he managed to ...

Trendwatching at Expo East There's been no lack of excitement here at the show, but at the same time the effects of the recession linger. Figures from Mintel that I've seen indicate that new product ...

The Korea Times and trendwatching.com, a London-based trend monitoring institute, are jointly hosting a seminar on consumer trend at W Seoul Walkerhill Hotel in Seoul today. Korea is the fourth stop ...