Joshua has been playing video games for as long as he can remember. He's currently playing just about any and every new AAA story-based game. In his free time, he enjoys buying, building, painting, ...

If you answered yes, you were probably using a form of moral reasoning called "utilitarianism." Stripped down to its essentials, utilitarianism is a moral principle that holds that the morally right ...

Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

The contemporary animal rights movement owes a great intellectual debt to Peter Singer's pathbreaking book Animal Liberation. In that book, Singer made a break with the dominant but limited Kantian ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

When the interior designer Nick Poe revamped his Chinatown loft’s kitchen, the spatial restrictions convinced him to invert typical storage solutions: utilitarian kitchenware came to the forefront of ...

Amazon’s dominance makes daily headlines, but a key question remains: What is Amazon’s strongest category? And what does that tell us about Amazon’s strengths today, and strategy for tomorrow?

Depending on who you ask, the world of fashion tends to seamlessly (or not) blend with the world of art. Often times we’re presented with outfits from designers that leave us scratching our heads and ...

Laboratory assistants have to do all sorts of terrible, embarrassing things, but surely this is among the silliest: Enter a bar in Grenoble, France. Identify people who look moderately drunk. Walk up ...

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has ...