Building a brand that stands for something is challenging–it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon ...

Your Zippo lighter's been sitting in your pocket, ready for action, but when you flick it open—nothing. Bone dry. What's the deal? Zippos are tough as nails, but they need some care to stay reliable.

SILICON SLOPES, Utah, February 27, 2025--(BUSINESS WIRE)--Today, Domo (Nasdaq: DOMO) announced that Zippo, recognized worldwide for its iconic, windproof lighters, is utilizing Domo to unify data ...

The company has officially trademarked the sound of its lighter being flicked open and sparked in the US. It is planning to to file for similar intellectual property protection in the European Union, ...

After more than 10 years as president and CEO of Zippo Manufacturing Co., Greg Booth is still amazed by the product’s brand recognition. In many places, there’s 90 percent brand awareness. When ...

This iconic American brand has been around since 1933, but you might not know its rich history. 1. The original lighter was inspired by a clunkier Austrian version. The idea for the windproof lighter ...

Trademarking a noise takes years of patience, documentation and Hollywood testimonies, at least if Zippo’s recent experience is anything to go by. The company has officially trademarked the sound of ...