Consumers who purchased certain trash bags over the past five years may be eligible for a share of a class action settlement. Reynolds Consumer Products settled an Illinois lawsuit against it that ...

Hefty celebrates 60 years with a scent that screams “surprise party.” Hefty released limited-edition birthday cake-scented Ultra Strong trash bags to celebrate its 60th anniversary, priced at just 60 ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

Hefty is making a seemingly unlikely sustainability play with a campaign from new shop Periscope, Chicago, highlighting the impact from an initiative through which the brand is helping people in ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...