Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

USP stands for Unique Selling Point (or a Unique Selling Proposition – both mean the same thing) and it’s a crucial part of any business. Think about it, what makes you buy a Coke instead of a Pepsi, ...

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition Before you can begin to sell your product or ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...