Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

This car will literally bend your face. It will also be the most fun per dollar you ever spend in your pre-retirement years. You need only watch the video after the jump to see that. With a ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

View post: Should Dodge Revive the AMC Pacer as a Retro EV Hot Hatch to Take on the Hyundai Ioniq 5? In a world where too many new cars try to be all things to all people, Ariel Motor Company and its ...

Chase Bierenkoven is a gearhead and writer based in Denver, Colorado. As the family lore goes, Chase's first word was "truck." Cars have been a problem ever since. By 16, Chase was spending his ...

The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago, the small British manufacturer launched the 4R. This little beast uses the same engine as a ...