The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...

In a recent post, I pointed out that Salesforce.com spends the same percentage of revenue on sales and marketing as it did a decade ago. Since CRM is sold, in part, as a way to make sales ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...