It’s happening more and more. Big companies are using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they are delivering ...

IBM Watson is the most well-known example of predictive analytics in use. If your company wants to benefit from predictive analytics, here's what you need to know. Predictive analytics use historical ...

Get your own copy of our searchable cheat sheet of R data.table and tidyverse code for dozens of data tasks. Free for registered Insiders! If you saw our Ultimate R data.table Cheat Sheet, you might ...

Tableau is a flexible BI and analytics tool that helps users in all industries with reporting and decision-making processes. Although, it may not be the best for individuals or startups with much ...