As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

We are in an age where everyone is a customer be they consumer, business, or employee. The challenge for smart brands today is to find ways to act with broad purpose in a manner that inspires, but ...

Researchers across many domains have examined the impact of externally presented numerical anchors on perceiver judgments. In the traditional paradigm, "anchored" judgments are typically explained as ...

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...