The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of ...

I have a confession to make: I recently turned off all push notifications on my phone. My reason for doing so was simple: When breaking news happened, my phone buzzed like a gnat. Not just one time — ...

Forbes contributors publish independent expert analyses and insights. I write about mobile. Between 66% and 97% of shopping carts are abandoned on mobile. As consumers buy more from mobile and tablets ...

Mobile push notifications can engage your users when your app is not in an active state. Because most users don’t go back to apps after using it once for lack of engaging content, push notifications ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of ...