You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches. This was reported by Thomas Eccel on LinkedIn ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand. Amazon unexpectedly pulled out of Google Shopping auctions ...

Google quietly rolled out a new Sources column in its AI Max Search Term Reports – giving advertisers their first real look at where AI Max traffic is coming from and how Google’s automation is ...