Sky Sports are facing a strong backlash after branding their new female-targeted sports coverage the 'lil sis' of their main content. The broadcaster has been accused of 'patronising' female sport ...
Sky Sports' decision not to renew its exclusive deal with BOXXER marks the end of a four-year chapter that promised so much but delivered very little. Yet, British boxing fans should breathe a sigh of ...
Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users ...
Black Friday is in full swing, and Sky has dropped what could be the best package deal of the entire season for UK sports fans. This is an unmissable chance to lock in full coverage of the Premier ...
Brits are spending more time watching content than ever before, consuming 16 billion hours of content on Sky in 2024, according to Sky’s bi-annual Attention Index report. The latest data reveals that ...
This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign ...