Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Decisions shouldn’t happen in a vacuum — or in a black box. But for modern decision-makers, ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Forbes contributors publish independent expert analyses and insights. I discuss surviving retirement—and making it the best stage of life. Imagine you need to buy toothpaste. You're standing in the ...

Researchers at the National Institutes of Health have discovered that decisions based on visual information, which involve a complex stream of data flowing forward and backwards along the brain's ...

Opinions expressed by Entrepreneur contributors are their own. We are defined by the decisions we make from the moment we wake up to when we fall asleep. Regardless of how mundane or unimportant these ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

Decision-making isn’t always easy, and if you’re a neurodivergent woman, it can feel downright overwhelming. Your brain might ...