Many people who seek out services from psychotherapists or counselors have “behavior modification” included as part of their treatment. This could involve a behavioral plan for children (to help ...

Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

Behavior modification programs focus on changing an individual’s environment in ways that increase the likelihood that certain behaviors will occur. Therapists and counselors could be looking to ...