Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing ...

In an interview with Communicate, Ibrahim Hasan, Regional Head of McCann Content Studios MENAT, shares how GCC brands are rethinking content strategy by ...

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to ...

The Middle East Public Relations Association (MEPRA) has announced a new regional leadership team as it marks its 25th ...

Commenting on the a, Tarek Miknas – CEO of FP7 McCANN MENAT said: “Our ambition for KSA has always been clear: to build the most culturally ...

Publicis Groupe Middle East has launched The Majlis of Possible, a new leadership platform aimed at convening regional and global leaders to discuss the ...

A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many ...

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, ...

Publicis Groupe’s operations in the Middle East and Africa delivered double-digit organic growth in 2025, emerging as one of the strongest regional ...

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and ...