Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The ...

The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The ...

Superwall VP of Growth Lanre Akinyemi explains faster paywall testing, localisation, compounding micro-optimisations, and native web payments.

Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.

Mick Rigby reflects on building Yodel Mobile over two decades, explaining how and why saying "no" has shaped a durable app growth agency.

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through ...

This guide will cover the best game app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Games are among the ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Our AI App Report is the most comprehensive piece of research on the AI app market, with detailed forecasts on the generative AI market and breakdowns of growth by type. We also cover funding for AI ...