When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...
Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...
Manscaped is hosting a Black Friday sale on its full range of shavers, razors and trimmers. From now until 1 December, save 25% off the entire collection. I'm selective when it comes to clippers, ...
Men's grooming brand Manscaped will air a commercial during Super Bowl LX, the company confirmed to ADWEEK, marking its first appearance in the Big Game and its largest national marketing effort to ...
Enter Now for a Chance to Win a Pair and Experience the Magic of the Season for Yourself MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, is getting into the holiday spirit ...
Many shaving brands try to own a positioning around product superiority: More blades, less irritation, a smoother experience. Manscaped’s style skews more NSFW for the category, but a commitment to ...
It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about. From consumers ...
MANSCAPED® brings a curated selection of its premium grooming tools and formulations to Canadian Tire, one of Canada's most beloved retailers. Leading Global Men’s Grooming Brand Brings its Premium ...
Travis Kelce’s viral shirtless photos showing off his hairy back set social media ablaze, and now grooming brands are stepping in. Manscaped offered him free trimmers, while a Kansas City studio ...
I'm quite proud of my beard. I rarely shave it off completely as I'm so in love with it. I also hate how I look when I shave it all off, but for the sake of experimentation, I'm willing to make the ...
Manscaped changed the game when it came to, well, manscaping by asking a simple question: What do guys need to make the body grooming process easier and more efficient? This didn’t include anything ...
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