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  1. The INCUP Secret: 5 Motivating Factors for Adult ADHD

    INCUP is an acronym that stands for interest, novelty, challenge, urgency, and passion. The term was first proposed by psychologist William Dodson, who suggested that these five things are …

  2. The INCUP Framework: How INCUP Can Help Neurodivergent …

    Jul 20, 2025 · What Is INCUP? Coined by psychiatrist Dr. William Dodson, INCUP refers to five key factors that tend to motivate interest-based nervous systems, like many of us with ADHD …

  3. Unlocking ADHD Motivators: The INCUP Framework for High …

    Mar 22, 2025 · Struggling with ADHD motivation? The INCUP framework identifies 5 key ADHD motivators that work with your brain, not against it. Discover Interest, Novelty, Challenge, …

  4. Motivating ADHD Brains with INCUP and PINCH

    Aug 4, 2024 · INCUP stands for Interest, Novelty, Challenge, Urgency, and Passion. Let’s break down each component and see how it applies to motivating the ADHD brain: 1. Interest: The …

  5. The secret formula to motivating your ADHD brain: INCUP

    Sep 13, 2023 · Coined by William Dodson, the term INCUP stands for interest, novelty, challenge, urgency, and passion. According to Dodson, the letters represent the five pillars of motivation, …

  6. Unlocking Motivation: How the INCUP Strategy Helps ADHD Brains

    Mar 1, 2025 · By using the INCUP method, individuals with ADHD can find ways to make tasks feel less daunting and more engaging. Instead of forcing motivation in a traditional way, this …

  7. ADHD Task Paralysis: 5 Strategies to Get Unstuck Using INCUP

    Aug 12, 2024 · Thanks to Dr. William Dodson, a psychiatrist specializing in ADHD, we can use the term "INCUP", (which stands for interest, novelty, challenge, urgency, and passion) to …

  8. Conquering ADHD: How to Set Goals That Stick with I.N.C.U.P.

    Jan 21, 2025 · I.N.C.U.P. stands for Interest, Novelty, Challenge, Urgency, and Passion. These five elements are powerful motivators that can help us overcome the unique challenges of goal …

  9. ADHD Management Made Simple: How the INCUP Method Can …

    So, what exactly is INCUP? It’s a simple, easy-to-remember acronym that breaks down five core strategies proven to help people with ADHD structure their days and improve their focus.

  10. How the INCUP Framework Helps My AuDHD Brain Thrive - LinkedIn

    Jul 21, 2025 · One of the most helpful concepts I’ve come across is a framework called INCUP, developed by psychologist Dr. William Dodson.