This Playbook gives you in-depth guidance on every stage in defining and implementing a successful content strategy on YouTube. We look at how to create successful videos, how to devise an overall …

The Business survey sampled different sizes of US firms that use YouTube in different ways: as content producers (with a particular focus on music and media companies), as advertisers, and as...

YouTube’s new “metadata defaults” feature allows you to create templates for your metadata and ensure important text or links are always included when you upload a video.

YouTube represents one of the largest scale and most sophis-ticated industrial recommendation systems in existence. In this paper, we describe the system at a high level and fo-cus on the...

As YouTube becomes one of the most popular video-sharing platforms, YouTuber is developed as a new type of career in recent decades. YouTubers earn money through advertising revenue from …

YouTube’s new ‘metadata defaults’ feature when you upload allows you to create templates for your metadata and ensure important text or links are always included.

To better understand this changing landscape, the YouTube Culture & Trends team analyzed hundreds of trends and ran surveys with Ipsos in 14 countries, including the U.S., the U.K., Australia, Brazil, …