What is Advertising Effectiveness and How to Measure it? | Marketing91
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1.9K views · 37 reactions | How many ad sets should you use per campaign? The answer comes down to two issues that are tied together: Your optimization and overlap. We want to avoid overlapping audiences. If you're optimizing for any type of conversion or using Advantage+ Audience, try out using only one cold audience targeting ad set per campaign. | Jon Loomer Digital | Facebook
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