HONDA “COG” AD (2003): HOW A TWO-MINUTE FILM BECAME AN ENGINEERING ICON | We return to the meticulous making of one of the most celebrated car commercials ever filmed. | Extreme Sports 465 | We revisit the creation of Honda’s legendary “Cog” commercial, first revealed in the early 2000s and still studied today in advertising, design, and engineering circles. This renewed look explores how a simple idea—car parts triggering one another in a perfect chain reaction—became a masterclass in patience,
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