Private equity firms are buying up contractors in every market. More capital. Better systems. Slicker marketing. But they're missing the most important thing: authentic community connection. Their sales guy is reading from a script written in Dallas. I'm the owner who crawled through your neighbor's attic last Tuesday. Their customer service is a call center. Mine is my cell phone number on every estimate. Their marketing is stock photos and generic messaging. Mine is me explaining why your shin
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